Singapore’s first robo-advisor unveils next level in customer experience, becomes first pure-play robo-advisor to integrate MyInfo
Singapore, 8 October 2018
Crossbridge Capital (“Crossbridge”), the leading independent global wealth manager with over US$4.5 billion under advisement, today announced significant updates to its CONNECT by Crossbridge digital platform – further enhancing the premium customer experience for accredited investors. Launched in late 2016, CONNECT by Crossbridge is Singapore’s first, and largest, robo-advisor with over US$300 million in assets under management is invested on the CONNECT platforms. The new enhancements come as Crossbridge Capital celebrates its 10th anniversary and CONNECT its second.
CONNECT by Crossbridge will become the first pure-play robo-advisor in Singapore to integrate MyInfo, a digital data vault developed by the Government Technology Agency of Singapore to facilitate online transactions. The MyInfo service will autofill online forms on users’ requests when they sign up for CONNECT by Crossbridge, significantly speeding up the onboarding process, without compromising standards of the customer identification and verification.
CONNECT by Crossbridge has also optimised its existing user interface based on extensive user testing and analysis to provide anenhanced wealth management experience. The platform’s robust security has also been further strengthened.
“Singapore-based investors want to take control of their investments to meet their life and savings goals. They also demand a premier digital experience, better investment options, greater efficiency and more transparency. The new improvements on the CONNECT by Crossbridge platform effectively harness new technologies to create a seamless customer journey making investing even simpler and easier to deliver the high-end wealth experience that Crossbridge customers expect,” said Charlie O’Flaherty, Partner and Head of Digital Strategy & Distribution at Crossbridge Capital. “Crossbridge will continue to adapt to the evolving needs of our customers and improve our service offerings to redefine the wealth experience.”
Developed in collaboration with top-tier industry providers, CONNECT by Crossbridge brings customised, actively managed, investment portfolios to Accredited Investors1. Its goals-based investment portfolios give clients a personalised asset allocation to suit their risk profile and objectives and because Crossbridge Capital is a licensed wealth manager, clients can also speak to a human adviser at any stage of the investment process.
The new updates have come shortly after CONNECT by Crossbridge became the first in Southeast Asia to introduce an Artificial Intelligence-based learning model, with the Walk of Life function designed to help customers track the progress of their financial plans. Crossbridge has also brought its private banking level products to the wider mass affluent market with the launch of CONNECT Prime. With the motto, “Private banking for the rest of us”, CONNECT Prime is a fully digitalised, premium wealth management service with a minimum account size of SGD $500,000 – significantly below the SGD $3 million to SGD $5 million required to open accounts at most private banks.
For further information about CONNECT by Crossbridge visit the website here.
Tel: +65 9450 7361
About Crossbridge Capital
Crossbridge Capital was launched in 2008 in London with a vision to create an independent, investment advisory firm that offers a fully integrated financial services platform to entrepreneurs and families in Emerging Markets worldwide. Today, backed by two of the world’s leading banks as minority investors, Crossbridge Capital operates in many of the world’s leading Emerging Markets supported by a team of 34 professionals in four Crossbridge Capital locations: London, Singapore, Monaco and Malta. After its successful launch in London with authorisation and regulation by the Financial Conduct Authority (FCA), in November 2010 Crossbridge Capital officially opened its first Asia office in Singapore after receiving approval from the Monetary Authority of Singapore (MAS). In May 2016 the company opened its doors in Monaco after receiving authorisation from the Commission for the Control of Financial Activities (CCAF). These signalled significant landmarks in the company’s history and set the bar for its ambitious, yet considered geographic and client engagement growth strategy.
More information can be found at www.crossbridgecapital.com.
About CONNECT by Crossbridge
CONNECT by Crossbridge is Singapore’s first and largest robo-adviser, launched in November 2016. Developed in collaboration with top-tier industry providers, CONNECT by Crossbridge is an intuitive digital platform offering tailored investment strategies to accredited investors in Singapore. Having a U.S.-regulated entity as custodian means that U.S. expatriate investors are also eligible to invest on the platform. CONNECT by Crossbridge uses actively managed Certificates as the investment vehicle for investors’ portfolios. Banque Julius Baer, one of Switzerland’s leading private banks, provides and issues these Certificates. Each CONNECT Certificate is built around its unique investment strategy, formulated in partnership with Morningstar, and may hold individual securities, commodities, exchange traded funds, or other alternative assets – all chose to provide optimal returns at every level of risk.
1 “Accredited investors” include individuals whose net personal assets exceed S$2 million or whose income in the preceding 12 months is not less than S$300,000 [Source: Monetary Authority of Singapore]